Being Bruce -: August 2009

Monday, August 31, 2009

Networking Event Tip #31 - Spice It Up!

This tip that can add fun and energy to networking events and power up your own presence at events.

The idea is to be a person, or perhaps in your area THE person who comes up with ideas to make networking events more enjoyable.

Some business folk aren't enthusiastic about going to events because they think they'll see the same people at the same place eating the same tired appetizers. While of course the time anyone has is dependent on the person and his or her expectations and actions and energy, it's also possible to pump up the excitement.

Typical ways that recurring events add variety are by changing locations, caterers, exhibiting vendors, and maybe by having drawings. Those all work and depending on the people who show up they can be enough. If you're personally looking for more, however, maybe other people are, too.

I'm not suggesting you run your own networking events. You might do that, but will that really serve your business? However, you can contact the organizers of local events, after you've gotten to know them of course, and suggest some variety.

You don't have to go over the top with your networking spice because the primary focus is still people meeting and relating to people, but you could suggest ideas like:
  • Speed networking - very fast, time-limited groupings of 3 or 4 people where people have 30-60 seconds each to introduce themselves. After a set time limit people have 1 minute to re-group. A strategy is for everyone to be given a number ahead of time so you can control how people group and re-group (you cannot count on people doing it themselves, they won't and it wastes time and ruins the effect)
  • Elevator speech rating - Appoint three knowledgeable, well-known, funny judges to rate each attendee's 60-second commercial. Have prizes and perhaps crowns for the best - it also helps to have a handout on what makes a good elevator speech and how they're rated
  • 6 Degrees of Separation Game - Ahead of time identify two or three people you would really like to meet for your business. Ideally these won't be people who are likely to be at the event or the game falls pretty flat. Each person gets, besides their own name tag, another name tag labeled: I'd Really Like to Meet [fill in the name] for each other person to whom they're seeking in introduction. They also get a supply of 1 and 2 point chips of some sort. The networking event run as usual, but while moving around the room other folks can see the I-Want-to-Meet nametags and when they make a connection with a promise to make a call or give contact info, they are given a 1 point chip for providing contact info and a 2 point chip for promising to make an introduction. At the end of the event, people collected the most points win prizes.
  • A business hot seat can work in the right setting (can't be too noisy or too public) - where a person speaks to the whole group or a subset about a current business challenge or plan and gets suggestions and guidance.

There are other ways to spice up a networking event, but remember to keep it all appropriate. You'd probably raise the excitement level by emptying a box of live snakes on the floor but that won't help. Karaoke might be fun but the noise level would preclude regular conversation. Costumes are too much bother for a networking event so very few people will wear them.

If you keep the ideas simple to understand, easy to set up and run, and related to the primary purpose of business networking, that can help the event, help others, and help yourself. Win-win-win.



This post is one in a series on how to make the most of in-person networking events. If you're going to go (and I suggest you do if your business benefits from relationships), you might as have the most fun possible and give and receive the greatest benefits from the occasion.

If you know want to know about upcoming business networking events in the greater Wilmington Area [which means to me anywhere from Topsail Island, NC to North Myrtle Beach, SC], check out David Merrill's Networking Event Calendar . And if you know of or are planning a networking event you'd like included in the calendar, e-mail David at david.m.merrill@gmail.com

Sunday, August 30, 2009

Networking Event Tip #30 - Power UP with Power Teams

This tip is most useful when you go to larger events, where there are at least 60-80 people or more. With smaller gatherings, even if you don't know too many people, the Power Team approach likely isn't necessary.

So here's the scenario: You're going to a big event and know that you can't possibly meet everyone, but that's OK, you already know that leaving with contact info for two or three great people to follow up with and get to know better is a win. However, there may be some folks that would have loved to meet you and vice versa but the sheer size of the crowd and the lack of time makes it impractical for everyone to really know who they might have missed out on.

The solution: Go in with a Power Team. A power team is a group of two or more people in related not non-competing businesses in the same field. For example, I'm a REALTOR(tm) so a power team for me might consist of a mortgage lender, a real estate attorney, a decorator, and a landscaper. I also do some business change coaching and am interested in marketing, so if I were to construct a power team for those two interests could consist of an accountant, a graphics designer, a promotional products rep, and a life coach.

Here's how it works: Agree ahead of time with another person or a small group (your power team) that:
  1. For this event you will act as a team
  2. You'll carry and when appropriate hand out each other's business cards
  3. You'll get cards from people others on your team might want to know and pass them on

And that's really all it takes. The formation of a power team can be very loose and can be short term, but the core agreement is that you will actively be on the lookout for GREAT contacts for others on your team while at the same time doing your own thing.

Choosing your power team members: Keep in mind that people on your team will, in a small way, represent you, so you want power team members who:

  1. Are good individual networkers (and all that entails)
  2. Will stick to the plan (if you notice a team member in a corner totally focused on a hottie for more than 10 minutes make a mental note to choose someone else for the next big event)
  3. You feel great about representing yourself. If you are fine receiving from but not too comfortable giving testimonials or referrals to someone, maybe they're not strong enough as a team member - remember if you refer someone and they turn out to be sub par, that reflects on you. If you consistently have a problem referring to others but are great at taking referrals - maybe it's time for a sharing check, because if you only take and don't give, you'll likely be off the team.

A Power Team may be a one-time effort or a frequently used networking tool. It only works well if members of the team are specifically aware of the strategy and each always has enough business cards for the other team members (you're both responsible for that).



This post is one in a series on how to make the most of in-person networking events. If you're going to go (and I suggest you do if your business benefits from relationships), you might as have the most fun possible and give and receive the greatest benefits from the occasion.

If you know want to know about upcoming business networking events in the greater Wilmington Area [which means to me anywhere from Topsail Island, NC to North Myrtle Beach, SC], check out David Merrill's Networking Event Calendar . And if you know of or are planning a networking event you'd like included in the calendar, e-mail David at david.m.merrill@gmail.com

Summer Gala at Brunswick Forest - Shrimp, Pool, and Live Music!

At least once a year the developers of Brunswick Forest through a party for property owners. Last night's Summer Gala by the Wellness Center pool was especially sweet for Marge and I as yesterday was our 39th wedding anniversary. Few of the 580 attendees knew about our anniversary, it's true, but we had a great time and ended our stay with a dance by the pool.

Inimitable photographer Greg Darrow greeted arrivals and did his usual roam-around-and-make-people-happy-while-shooting-them routine - he's truly a one of a kind and it's always a pleasure to see him. Big guy, big smile, big heart, super photographer.


Wellness Center Food and Beverage Manager Brian Hughes was working hard as usual, but stopped for a second.

Sales staff servers at one of the food stations - this one had peel and eat shrimp and excellent corn on the cob.
David Kubes didn't stop moving.
Marge on the left, David smiling.
Out at the beer wagon, Denis Symington and Kim Fanelli were serving.
Cape Fear National Course Manager Chad Anderson in the orange shirt. At the time I didn't even notice our friends Beau Solomine and Dan Boyle in the background - they've just moved here from New Jersey.



Marge and Chris Diedrich at the Chicken Satay food station.
When Dan and Beau came around to this side of the pool they graciously didn't mention that I totally didn't seem them when Beau waved earlier. If you see Dan around, ask him about the two mounted bears in their bonus room.

Marge with Ellen Clifford (in the reddish-orange top) with several of Ellen's friends (which means I forgot most of their names.)
I remember these names, though. That's Gail, Kurt, Ellen, and Julia! (Someone please correct me if needed.)
Another good time and another decent shot of the pool.
And thanks again for the super anniversary party.

Saturday, August 29, 2009

Networking Event Tip #29 - What's Your Signature?

OK, so you've heard of a signature drink in a bar, or a signature meal in a restaurant, signature arrangements by a high end florist, or maybe a signature gift box from a jeweler. Well you can also have personal signature elements when you show up at networking events.

What are the elements of an appropriate and effective signature piece? Consistency, noticeable, and appropriate, with emphasis on the last factor. For example, wearing red glasses frames would certainly be noticeable and easy to be consistent, but might not be appropriate for some professions where conservativeness is often expected - for example, a financial planner or accountant with red glasses might raise eyebrows.

For some a pocket handkerchief in a distinctive color or pattern could be a signature. Or always having and giving from a supply of distinctive pens. A dentist in a town we lived in collected older American convertibles and painted them in vivid colors - when he drove to parties and events everyone knew where he was. He was also a flamboyant dresser so it all seemed to work for him, where it might not have fora more staid dresser.

Just remember that a signature element works best when it's distinctive, when you use it consistently, and when it's appropriate with your business and your personality.



This post is one in a series on how to make the most of in-person networking events. If you're going to go (and I suggest you do if your business benefits from relationships), you might as have the most fun possible and give and receive the greatest benefits from the occasion.

If you know want to know about upcoming business networking events in the greater Wilmington Area [which means to me anywhere from Topsail Island, NC to North Myrtle Beach, SC], check out David Merrill's Networking Event Calendar . And if you know of or are planning a networking event you'd like included in the calendar, e-mail David at david.m.merrill@gmail.com

Friday, August 28, 2009

Networking Event Tip #28 - Brand Yourself (Tatoo Optional)

In your networking, just as in your business, it's a great idea to develop a powerful brand. Elements of your brand can include your business name, logo, slogan, mission statement and all the materials used in your business identity, advertising, and marketing, including your networking.

Anytime you or anyone else from your business represents the company in public, use your brand, promote your brand, and, this may sound silly to some, "be" your brand.

For example, if your company provides insurance products conveying your unique brand with a message of protection and security is important. A personal coaching company that focuses on making great strides in business could brand that image and use theme consistently.

There are almost no limits to the ways you can convey your brand at business networking events. Even a lapel pin (if you wear something with a lapel) can be a start, but handouts, business cards, goodie bag giveaways, and sponsored event displays all make strong statements. If your business brand captures the sense and possibly the emotion of your mission statement and you "talk the walk" your branding at networking events can be a trend-setter (can we hear it for "near legendary"?).


This post is one in a series on how to make the most of in-person networking events. If you're going to go (and I suggest you do if your business benefits from relationships), you might as have the most fun possible and give and receive the greatest benefits from the occasion.

If you know want to know about upcoming business networking events in the greater Wilmington Area [which means to me anywhere from Topsail Island, NC to North Myrtle Beach, SC], check out David Merrill's Networking Event Calendar . And if you know of or are planning a networking event you'd like included in the calendar, e-mail David at david.m.merrill@gmail.com

Thursday, August 27, 2009

Take It Outside with Wilmington Young Professionals at Henry's

So here's a simple question: Do you like bacon-wrapped scallops? If you do AND you enjoy networking, I sure hope you made it to yesterday's Wilmington Young Professionals August meeting, this month held at Henry's restaurant in Wilmington. A few folks were inside the restaurant and bar, but most were outside on the sidewalk patio where there were several standing and sitting tables, two bars, and a great food station with appealing hot and cold appetizers (including the excellent scallops).

I'm not sure how large the crowd got (I had to leave at 6 for a prior commitment) but I'd heard ahead of time that more than 170 people confirmed via the Facebook event page and WYP founder and president Jackie Willse told me that actual attendance usually exceeds the number of confirmations.

As I walked across the parking lot the first people I saw were promoter and publicist Sarah Barbee and local photographer and riverfront gallery owner and impresario (look it up) Ray Baca.


Registration and welcome tables flanked Henry's entrance.
One of two outside bars where the best ingredient was a charming tender.
Erik Gray was another early arrival.
A closer look at Ray and Sarah - together they know pretty much everyone in the area. Genuine AND nice.
Star-News Breaking News and Social Media reporter Shannan Bown and Ray.
The woman in the very middle is actress Hayley Lovitt.
Hayley and Shannan.
Connie Heath a friend of Henry's owners, was encouraging attendees to buy this pink drink, part of the cost of each went to the Pink Ribbon Fund.
Nationwide's Erin Alderman listens to Connie while impish Shannan smiles.
Barbara Gray checks in.




Mary Morin and Bethann Carter of Coldwell Banker Sea Coast Realty.


David Merrill, in shades. David's the guy behind the Wilmington area networking events calendar.

The woman on the right in black (with great red shoes) is Jackie Willse, WYP's Founder and President. My bad because this is the only photo I got of Jackie. But it was great event, Jackie, thanks.

Networking Event Tip #27 - Look for an Ally

OK, so we're not talking about bowling here, we're not suggesting you look for an "alley" but an "ally", someone who will help you in your networking. This valuable strategic assistor can super-size your networking results.

Here's the way my friend Alfred Poor describes it:

"Think about using the term “ally”. People often feel isolated in business settings, in need of a supportive friend. A customer prospect is a quick fix, but it’s still a lonely connection as the polarization is in one direction. Instead, look for potential allies. They can be advisors, cheerleaders, and ambassadors who generate quality referrals. They become emotionally invested in your success, and want you to succeed. Note that these can even be competitors; at craft fairs, we find that other potters are some of the most supportive contacts that we make, sharing advice about other shows, offering ideas for products or display (and “stealing” ideas from us with our blessing). It’s a rising tide and all that. So I’d encourage you to have networkers look beyond just referrals and develop contacts who can become true allies. The good feeling will last a lot longer, and your business is likely to be stronger for it."

Like he said, you gotta have allies or at least you oughta to have the most fun, to have your own "team", get the most from networking, and then later, after you count the money, you can ALL go bowling.


This post is one in a series on how to make the most of in-person networking events. If you're going to go (and I suggest you do if your business benefits from relationships), you might as have the most fun possible and give and receive the greatest benefits from the occasion.
If you know want to know about upcoming business networking events in the greater Wilmington Area [which means to me anywhere from Topsail Island, NC to North Myrtle Beach, SC], check out David Merrill's Networking Event Calendar . And if you know of or are planning a networking event you'd like included in the calendar, e-mail David at david.m.merrill@gmail.com

Wednesday, August 26, 2009

The Big Talker Rocks Port City Chop House - But It's Strictly Business!

This week's Strictly Business networking event was held at the Port City Chop House on Eastwood Road. Organized and promoted by The Big Talker FM and hosted by morning guy Curtis Wright, these events are growing in popularity and attendance. Tonight's may have been a record breaker as the Chop House bar was full to over-flowing with eager attendees.

Each week Strictly Business focuses on a local cause or charity. This week The spotlight was on the Junior League of Wilmington and their program that benefits children. In the photo below are building contractor Dixon Ivey and Junior League of Wilmington President Lisa Bowling.
Paul Salone of Mosquito Xperts is a pro at networking. Also a good guy.
Olympic Mortgage's Susan Adams and accupuncturist Kris Peterson.

JLW Pres Lisa Bowling and Communications VP Gin Rynk.
Vincent Prisco of Nuvox and Curtis Wright, The Big Talker morning guy.
A designing mother-daughter duo Seton Chamberlin and Jennifer Buckley of The Pavilion Deluxe Shoppes and D'Interni Design.
Michael Wright of Word Wright Web and Toby Baccante of Mid-Atlantic Printing in a rare lull in the networking action.

Fred Krumpel of Strickland's Window Coverings.
Fred Krumpel and sales coach Ron Silver.
The Big Talker sales guy, account exec Derek Sellers.
Paige Freeman was on hand shooting for The Big Talker.
Barbara Gray of Pre-Paid Legal and her husband Erik Gray of United First Financial.
Elaine Huston of Pre-Paid Legal and SheetZ, with her husband Rick Huston of United First Financial.
Mary Bennies of The Town Planner and Toby Baccante.
Donna May of PartyLite and Vincent Prisco.
Junior League of Wilmington greeters Beth Dixon and Jennifer Fletcher.
Scott Ball, President of Coastal Document Systems and Gin Rynk.
As time went on the crowd grew,
and grew,
grew some more,
started overflowing,
and kept on growing. That's our buddy Lam Nguyen of Alpha Mortgage (blue shirt) arriving at the height of the action.
So all in all, a great turnout.


Next week's Strictly Business will be at Mid-Town Seafood on Oleander. See you there from 5-7PM.