Being Bruce -: October 2011

Sunday, October 30, 2011

Take the Challenge For Your Life

Are you ready for the Challenge of (and for) your life?

You are going to be hearing a lot more about this, and not just in The New York Times, Wall Street Journal, and O Magazine.

How about a no-BS guaranteed program to help you get healthy, get fit, and lose weight?

Lots of people talk this stuff, we have 100's of thousands of people with real world results - not paid celebrities, but real people, like you (and like me).

We even give big buck financial prizes to people who accomplish significant results in getting healthier!

Check out this 5 minute video to see what I'm talking about.:

If you can't see the video here, go to to watch it.

Starting November 15th I'm starting a P90X Challenge and Marge is starting a Slimin6 Challenge. Each is limited to just 5 participants. For more info and to contact  us about it, go to

Friday, October 28, 2011

P90X Challenge - 90 Days, Starts November 15th

Are you ready to get fit, healthy, strong, ripped, and all that?

This page is a fast-moving work-in-progress with the actual launch on November 1st.

Our P90X 90-Day Challenge is a Beachbody Challenge that starts on November 15th and runs through February 13, 2012.

This Challenge is strictly limited to only 5 participants.

To contact Bruce about this Challenge, click the Contact Me button below and be sure to put "P90X Challenge November 15" on the subject line.

We are following a new format launched by Beachbody and implemented only by Team Beachbody Coaches.

Here are some highlights:
  • Combine the best Exercise, Nutrition, and Support for the best results
  • Very special discounted prices on Beachbody Challenge Packs
  • Getting in the best shape, possibly in your life,
  • Work with, support and be held accountable by 4 other people who are committed and working hard at the same task
  • The chance to win daily ($500), monthly ($1,000), quarterly ($5,000), and overall competition ($100,000) prizes!
As I wrote above, more info is coming very soon.

So if you're ready to BRING IT!, hit the Contact Me button and get on this list. I'll get back to you to discuss how it's going to work.

Thursday, October 27, 2011

P90X Certification

Get P90X Certified!

Whether you are (or want to be) a:


Click the button below and mention "P90X Certification" in the subject line.

Be one of the first to get P90X Certified.
You'll have the credibility and opportunity to motivate, inspire, and train others. Just like P90X, Certification is real training and includes:
  • An online qualifying course
  • Intensive, 2-day, live training with certified trainers
  • A resource manual
  • A physical certificate and an electronic badge
Build a business through Certification: Whether you want to teach in a gym environment, pump up your success as a Beachbody® Coach, or just increase your Xpertise in P90X—Certification will help you Bring It better!

Of course P90X Certification isn't for everyone, but if you:
  • Know you definitely want to do it
  • Think you might want to do it
  • Know someone else who you're pretty sure would want to do it
  • Just want some more information

    Tell Me - You'll Be Among the First to Get the Details

    If you haven't done a round of P90X yet but have wanted to, check out my P90X Challenge Group, starting November 15th (contact me asap for details, this group is limited to 5 participants). You will be in the best shape of your life AND you'll be ready to:
    Get P90X Certified!
Click the button below and mention P90X Certification in the subject line.

Wednesday, October 26, 2011

The World's Best Meal Replacement Shake

Are you looking for a healthy meal replacement for better nutrition, more energy, sheer convenience, or weight loss? We know Shakeology is the best choice. If you're interested but would like to try it first, go to and click the Free Shakeology box to sign up and have a free sample mailed to your home or office. Also, this is the last day to sign up for our November 30-Day Fitness and Weight Loss Challenge, which you can do by clicking the appropriate box on the same page.

Tuesday, October 25, 2011

Making Progress

I guess this shot isn't as dramatic as some I've seen, but it means a lot to me. In January this year those pants were tight. They are size 36 waist with 3-inch expansion, which really makes them 39s. And, as I said, they were tight! Yesterday I bought a pair of 32 waist pants and they fit just fine, actually a bit loose in the waist. So overall, I'd guess I've lost about 8 inches around my waist. I'm for sure not done working out and getting in better shape, but I'm happy to have come this far.

Sunday, October 23, 2011

20 People Reveal Their Secret to Success

I'm often accused of having an excess of enthusiasm. Some people are drawn to it, others are not. This is nothing new for me because I've been enthusiastic my whole life. I can't  myself think of any good reason NOT to be enthusiastic.

However, deciding not to let myself be the only judge in this matter, I went to one of my favorite sources ( and found the quotations below. After reading them and thinking about them, I think I'll keep on being enthusiastic. How about you?

Flaming enthusiasm, backed up by horse sense and persistence, is the quality that most frequently makes for success.” - Dale Carnegie

"For every sale you miss because you're too enthusiastic, you will miss a hundred because you're not enthusiastic enough.” - Zig Ziglar

“When you discover your mission, you will feel its demand. It will fill you with enthusiasm and a burning desire to get to work on it.” - W. Clement Stone

Knowledge is power and enthusiasm pulls the switch.” - Steve Droke

“There is an eloquence in true enthusiasm.” - Edgar Allan Poe

I prefer the folly of enthusiasm to the indifference of wisdom.” - Anatole France

Enthusiasm...the sustaining power of all great action.” - Samuel Smiles

Enthusiasm is the mother of effort, and without it nothing great was ever achieved.” - Ralph Waldo Emerson

It's faith in something and enthusiasm for something that makes a life worth living.” - Oliver Wendell Holmes

“I consider my ability to arouse enthusiasm among men the greatest asset I possess. The way to develop the best that is in a man is by appreciation and encouragement.” - Charles M. Schwab

A man can succeed at almost anything for which he has unlimited enthusiasm.” - Charles M. Schwab

A salesman minus enthusiasm is just a clerk.
” - Harry F. Banks

“Enthusiasm releases the drive to carry you over obstacles and adds significance to all you do.” - Norman Vincent Peale

Years wrinkle the skin, but to give up enthusiasm wrinkles the soul.”  Douglas MacArthur

The real secret of success is enthusiasm.” - Walter Chrysler

Enthusiasm is the leaping lightning, not to be measured by the horse-power of the understanding.” - Ralph Waldo Emerson

The secret of genius is to carry the spirit of the child into old age, which mean never losing your enthusiasm.” - Aldous Huxley

If you can give your son or daughter only one gift, let it be enthusiasm.” - Bruce Barton

Apathy can be overcome by enthusiasm, and enthusiasm can only be aroused by two things: first, an ideal, with takes the imagination by storm, and second, a definite intelligible plan for carrying that ideal into practice.” - Arnold Toynbee

Enthusiasm is the genius of sincerity and truth accomplishes no victories without it.” - Edward G. Bulwer-Lytton

“Enthusiasm is the best protection in any situation. Wholeheartedness is contagious. Give yourself, if you wish to get others.” - David Seabury

“Enthusiasm is the divine particle in our composition: with it we are great, generous, and true; without it, we are little, false, and mean.” - Letitia Landon

Saturday, October 22, 2011

The Big Shake-Off: Like Comparing Apples to ....Tang!

This guest post by Team Beachbody CEO Carl Deikeler, originally posted on October 18, 2011

How To Compare Shakeology

Or, “How Do I Really Know If This is Worth the Money When Everything Else Costs Less?”

There are many “protein shakes” and meal replacements that are less expensive than Shakeology. But comparisons – based on the simple “protein shake” or even “health shake” are usually off the mark because of intangibles like quality of sourcing, efficacy, and the delicate balance of incredible health benefits and delicious flavor that is unique to Shakeology.

When we developed Shakeology, our goal was to fill a void in the marketplace where the benefits of the shake would live up to the promise of the line “The Healthiest Meal of the Day.” Shakeology was designed for people who want more than protein, and for people who really expect the health benefits being represented by the ingredients on the label. With Shakeology not only do you get what you pay for, but because it tastes so good and the attention to every detail is so complete, you get more than you pay for.

To really know whether a product measures up to Shakeology, you need to keep some things in mind:

How Much is “Enough”?

We are proud of Shakeology’s 70+ ingredients. Other shakes will trumpet the number of ingredients they have too. But are the ingredients they are counting actually good for you?

Are they derived from whole food sources? They are in Shakeology! Too often the “magic ingredient” has been isolated from the enzymes and phytonutrients which actually are what is needed to make the “magic ingredient” effective when consumed.

And does the competition formulate for the synergistic benefits between the ingredients, or just slap together whatever is hot in the media? Shakeology was specially formulated for the collection of ingredients to work together like a symphony; this combination is so effective some people report dramatic benefits within the first week. We’re not just talking about weight loss here, we’re talking meaningful health benefits; regularity, energy, vitality!

Other supplements point to one or two individual ingredients and build a “story” around their super food attributes… that’s like saying you can put Michael Jordan on a team of amateurs and still have a championship caliber team. Shakeology’s specially selected ingredients work like the dream team, all working together so YOU get the health benefits from the healthiest meal of the day.


If the shake you’re considering is vanilla, how do they achieve vanilla flavoring? Our research indicates that it is impossible for the superfoods, adaptogen herbs, anti-oxidants, phytonutrients and digestive enzymes to co-exist and taste good in a vanilla flavor, unless the vanilla flavor is achieved chemically and artificially. (It’s the “dirty little secret” of the flavoring industry even though labeling guidelines still allow this artificial flavoring to be called “natural vanilla flavoring”) Other companies are willing to use that labeling loophole for their benefit. But not Shakeology.

So here’s the question; are you drinking the shake so you can enjoy vanilla, or so you can get the incredible health benefits from a shake that doesn’t taste like a “health drink”? We call Shakeology “the healthiest meal of the day” for a reason, and we plan on doing what it takes to live up to that.


When it comes to comparing protein quality, you need to look closely to see the truth:

“Say NO to soy”

Does the competition use ANY soy in their formulation? Soy protein contains estrogen-mimicking compounds that can interfere with your hormones, and on top of that most of the soy in the marketplace is GMO (genetically modified), two important reasons why we don’t use soy in Shakeology.
It is our general opinion that many people are consuming too much soy in the pursuit of health – and thus perhaps producing too much estrogen which can cause many adverse issues in the body. Do a little research of your own on the topic, and you will be as shocked as we are at what you will learn about soy.

Likewise, if a company is promoting that their protein is “more absorbable”, be careful. Protein sources like Whey Protein Hydrolysate have been shown to trigger a much higher insulin response in the body. That’s not an outcome we would tolerate in any health shake, much less Shakeology.

Our protein source is whey protein isolate, which is more than 90 percent pure protein. Plus, Shakeology is loaded with digestive enzymes-and lactase, that’s the enzyme that breaks down lactose and is found in over-the-counter products like Lactaid®. Don’t confuse whey protein concentrate with “isolate”. Whey protein concentrate is the least pure form of whey protein made. The benefits of “isolate” vs. “concentrate” is that the fat has been removed to achieve “isolate”. The fat in whey protein is what carries toxins consumed by the animal. That’s the reason Shakeology can be used by so many people who are lactose-intolerant – because those toxins have been removed through the isolate process.

We also look at the source of every single protein batch that shows up at the manufacturer. If we find the manufacturer is cutting a corner by bringing in protein from farms that use hormones or are ok feeding inorganic materials to their cattle, we tell them to find another source. This is the kind of scrutiny that other companies just don’t give their product, and it’s the kind of attention to detail which doesn’t show on the label. (But it does show in how you feel when you consume the product over the long term!)

Glycemic index tested…

In terms of sugar, many protein shakes have 1g of sugar or less. This is because they are using artificial chemical sweeteners (check the label for sucralose, aspartame, or sugar alcohols). Shakeology’s small amounts of sugar comes from natural sources which are easily processed by the body and in fact has been tested and certified by an independent lab to have a Low Glycemic Index of 24 – that’s lower than most fruits (an apple is 36 and an orange is 43)!

What is not in the base, they may suggest you add later:

Other shakes don’t cost as much as Shakeology at first glance, but they also don’t contain the full profile of vitamins and minerals or whole-food sources of anti-oxidants, phytonutrients, adaptogen herbs, prebiotics, probiotics or digestive enzymes. We’ve seen competitors make you buy a separate vitamin pack for $150 per month! And if you want chocolate flavoring you have to buy a separate flavor packet for an extra $25 a month. If you want metabolism boosting effects and appetite control, you have to buy 2 additional products at $50 each. Once you add it up, this is hardly a “good deal” and it is usually questionably healthy..

To achieve the benefits of Shakeology we’ve seen competitors charge between $250 and $335 per month! $120 doesn’t seem expensive when you realize all of the benefits Shakeology delivers.


: 70+ of the healthiest ingredients from whole food sources from around the world (including anti-oxidants, phytonutrients, adaptogen herbs, prebiotics, digestive enzymes, vitamins and minerals VS. protein, fillers, artificial coloring, and isolated glamour ingredients
Winner: Shakeology

Protein Source: Shakeology’s 15g of pure whey protein isolate plus 2g from plant sources VS soy, hydrolyzed whey and/or whey concentrate blend.
Winner: Shakeology

Taste: Rich chocolate or greenberry Shakeology Vs. chemically derived artificial-flavored competition?
Winner: Shakeology

Price: $120 for Shakeology VS. Oops! It’s impossible to compare lesser formulations on price. But if you add in all the separate vitamins and flavoring agents the other companies ask you to buy to (try and) match the benefits and nutritional content of Shakeology, you would easily spend over $300 every month – that’s 2 ½ times the cost of Shakeology! Sure, chocolate milk is cheaper than Shakeology. A vanilla soy shake can be cheaper than Shakeology – until you try to add what Shakeology’s got, and match what Shakeology can do for you, and then it’s no contest.
Winner: Shakeology

The best comparison is results. From weight loss and reduction in cravings, to regularity, to healthier cholesterol levels, to energy, to an overall sense of well being… We give a bottom-of-the-bag money-back guarantee on Shakeology because we KNOW people will be amazed at how they feel. Shakeology is the winner by a total knock out!

Speaking of knock outs, check out Katie F.’s full Shakeology success story here on Thursday!

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