Anytime you or anyone else from your business represents the company in public, use your brand, promote your brand, and, this may sound silly to some, "be" your brand.
For example, if your company provides insurance products conveying your unique brand with a message of protection and security is important. A personal coaching company that focuses on making great strides in business could brand that image and use theme consistently.
There are almost no limits to the ways you can convey your brand at business networking events. Even a lapel pin (if you wear something with a lapel) can be a start, but handouts, business cards, goodie bag giveaways, and sponsored event displays all make strong statements. If your business brand captures the sense and possibly the emotion of your mission statement and you "talk the walk" your branding at networking events can be a trend-setter (can we hear it for "near legendary"?).
This post is one in a series on how to make the most of in-person networking events. If you're going to go (and I suggest you do if your business benefits from relationships), you might as have the most fun possible and give and receive the greatest benefits from the occasion.
If you know want to know about upcoming business networking events in the greater Wilmington Area [which means to me anywhere from Topsail Island, NC to North Myrtle Beach, SC], check out David Merrill's Networking Event Calendar . And if you know of or are planning a networking event you'd like included in the calendar, e-mail David at david.m.merrill@gmail.com
