Being Bruce -: Networking Event Tip #22 - Use Social Media Before and After the Event

Sunday, August 23, 2009

Networking Event Tip #22 - Use Social Media Before and After the Event

Do you use social media? Of course you do if you're in business today, even large corporations use it extensively so naturally as an entrepreneur, professional, or small retail or service business you find ways to maximize your marketing via social media.

Tweeting or updating your social media status about networking events benefits your attendance at business networking events in several ways:
  • it provides some useful (if local) content for your Facebook page, Twitter stream or other social media, which might get you new followers
  • by providing notice of and later coverage off business networking events you provide a benefit to the event itself, which will be appreciated by the organizers, hosts, and sponsors
  • you get some borrowed glory from the event even if you don't do any of the work to put it on
  • your overall marketing presence of someone who knows other people and who knows what's going on is enhanced

So it's a win/win/win.

Here's what to do:

  1. Announce the event a few days ahead of time - with date, time, and place plus phone number for more info or to RSVP if required
  2. Put out a reminder on the day of the event
  3. Announce that you are going to attend the event on the day of the event (some time after #2 above) - offer your own contact info if people have questions
  4. After the event mention the event, the people you met, and anything particularly cool that happened or you noticed.
  5. Also immediately after the event you can announce when the next one will be.

This post is one in a series on how to make the most of in-person networking events. If you're going to go (and I suggest you do if your business benefits from relationships), you might as have the most fun possible and give and receive the greatest benefits from the occasion.

If you know want to know about upcoming business networking events in the greater Wilmington Area [which means to me anywhere from Topsail Island, NC to North Myrtle Beach, SC], check out David Merrill's Networking Event Calendar . And if you know of or are planning a networking event you'd like included in the calendar, e-mail David at