Being Bruce -: Networking Event Tip #29 - What's Your Signature?

Saturday, August 29, 2009

Networking Event Tip #29 - What's Your Signature?

OK, so you've heard of a signature drink in a bar, or a signature meal in a restaurant, signature arrangements by a high end florist, or maybe a signature gift box from a jeweler. Well you can also have personal signature elements when you show up at networking events.

What are the elements of an appropriate and effective signature piece? Consistency, noticeable, and appropriate, with emphasis on the last factor. For example, wearing red glasses frames would certainly be noticeable and easy to be consistent, but might not be appropriate for some professions where conservativeness is often expected - for example, a financial planner or accountant with red glasses might raise eyebrows.

For some a pocket handkerchief in a distinctive color or pattern could be a signature. Or always having and giving from a supply of distinctive pens. A dentist in a town we lived in collected older American convertibles and painted them in vivid colors - when he drove to parties and events everyone knew where he was. He was also a flamboyant dresser so it all seemed to work for him, where it might not have fora more staid dresser.

Just remember that a signature element works best when it's distinctive, when you use it consistently, and when it's appropriate with your business and your personality.

This post is one in a series on how to make the most of in-person networking events. If you're going to go (and I suggest you do if your business benefits from relationships), you might as have the most fun possible and give and receive the greatest benefits from the occasion.

If you know want to know about upcoming business networking events in the greater Wilmington Area [which means to me anywhere from Topsail Island, NC to North Myrtle Beach, SC], check out David Merrill's Networking Event Calendar . And if you know of or are planning a networking event you'd like included in the calendar, e-mail David at