Being Bruce -: Relationship Marketing Tip #5 - Your Star Rating

Saturday, September 5, 2009

Relationship Marketing Tip #5 - Your Star Rating

Have a plan and a system for storing contact data. Score one star for each storage or contact mechanism below, with a goal of having at least four stars per contact:

• Business card file (hard copy, digital, or both)

• Contact or data management program (and yes, this means you’ve installed it and used it – not just bought it or downloaded it but never actually put any contacts in it)

• On your cell phone – name, numbers, and photo if possible

• Friend/follower list on social media

• Each contact’s data is checked and updated at least annually