Your first relationship marketing tip is one of those “Should you choose to accept it” concepts. No one is holding a gun to your head to adopt relationship marketing for your business (at least I hope they're not). However, relationship marketing isn’t just another checklist item for your overall marketing campaign. You can’t give relationship marketing lip service and forget it.
It’s true for all businesses and professions, but particularly if you provide products or services on a personal, professional level, relationship marketing is not only important, it is likely the most important marketing approach for your business. In many businesses, relationship marketing may be the only marketing you ever need to focus or spend money on.
So the first tip is to believe that relationship marketing is important, even vital to your business. Here’s a way to state it:
“Come to believe that your business will grow and prosper to the extent to which and on the same schedule on which, you make, maintain and develop relationships.”
