Once you make the decision to implement relationship marketing, the next step is to make the commitment to develop a system and stick to it.
Take it seriously, don’t just show up and say, “Hey!”
There’s a lot more to relationship marketing than just appearing in person, on the phone, in e-mail or online in various forums or media. As you learn more about various relationship marketing modes, methods and strategies, please realize that they do require decision and implementation. In time, if you’re paying attention, the strategies that work best for you can come more “naturally”, but especially while you’re shaping your strategy and relationship marketing campaign, your success will depend on deliberate attention and action.
