Make the decision that you will direct most or ALL of your marketing and advertising resources to relationship marketing. Why spend advertising dollars and your precious time marketing to people you don’t know if people you do know can provide you all the business you can ever handle?
It’s easy to write a check for an ad in a magazine or newspaper and pat yourself on the back that you’re doing the best you can to advertise your business. Don’t kid yourself because you’ll pay the price for the delusion.
If you’ve already committed to the concept of Relationship Marketing, then act immediately and consistently to funnel all your resources,(money, time and energy), to making, building and maintaining relationships.
