Being Bruce -: Social Media Test for Selling two Great New Listings in Brunswick Forest - Come to Open Houses to Win Golf, Beer, Food or Concert Tix!

Tuesday, June 2, 2009

Social Media Test for Selling two Great New Listings in Brunswick Forest - Come to Open Houses to Win Golf, Beer, Food or Concert Tix!

I'm generally an energetic guy but today I'm practically tripping over myself as I work on this blog post.

I have two fantastic new listings in the esteemed Jefferson Landing section of Brunswick Forest and I'm pulling out all the stops to get as many people to see these great houses as we can during the month of June. Because these two existing homes are such super deals, I am confident they will go under contract during the first few weeks but I want everyone who's interested to have a chance to check them out.

Here's the quick version: come to open houses every Saturday and Sunday during June from 1-4PM. Tour both homes, fill out comment sheets, and you'll be entered for drawings for a prize of your choice for each home for each weekend day. Yes, if you come every weekend day during June, you could theoretically win 16 times.

The drawing prize choices are:

1. A round of golf with cart use at Magnolia Greens Golf Plantation (value $30-$45)
2. A gift certificate to Front Street Brewery (value $35)
3. A gift certificate to Antonios Pizza and Pasta Restaurant (value $35)
4. Tickets to The Buckinghams concert June 20th - either 1 VIP Ticket (value $45) or 2 general admission tickets ($50 value)

So here's some general information. Both homes were built in 2007 and each one has plenty of inside and outside living spaces. They're both brick homes with open floor plans, great kitchens with granite counter tops, etc., three bedrooms, two and a half or three full baths, home offices, two car garages, and water view.

Both homes are priced significantly below new construction. And yes, you can still have one of these homes built new, but it will cost more, take 4-6 months, and you won't necessarily know what the rest of the neighborhood will look like. And if you were to build either of these homes on a lake or pond? - Whoa! The price would be way higher!

I won't go into all the details of each house in this post, but here is the link to my Cape Fear area listings page blog where you can see all my listings. Each house also has its own blog - the links for which are below.

Jefferson Landing Brunswick Forest - 2178 Talmadge Drive, Leland, NC 28451. 3 bedrooms, 3 full baths, FROG, office, screened porch, lake front, 2,436 heated and cooled square feet. MLS# 433951. $364,500. Blog:

Jefferson Landing Brunswick Forest - 1202 Lillibridge Drive, Leland, NC 28451. 3 bedrooms, 2 full and one half bath, office, caged lanai, fenced back yard, 2306 heated and cooled square feet. MLS# 433958. $384,500. Blog:

OK, so these are two awesome houses. But how is this a social media experiment? Well, here's the 411 on that. We are going to track how people who come to our 16 open houses in June heard about them. We will

- advertise the open houses in the Star News on the weekend days of the open houses,

- we'll also have the open houses on all the major and even some of the minor real estate web sites, and

- I'm also going to list/promote the houses on my blogs (like here), on the 5 area social media sites, and on the hottest social media applications - including Twitter, Facebook, LinkedIn, Plaxo, and MySpace.

So we'll have all kinds of coverage and promotion.

It will be very interesting to see which form or forms of advertising/promotion bring the most people.

But you don't need to be concerned about that (unless you're interested and if so let me know and at the end of the month I'll send you the stats). I'd love it if you focus on the houses (the owners would, too), but even if you just want chances to win a round of golf, dinner at Wilmington's premier micro brewery, dinner at Leland's focal local Italian restaurant, or concert tickets to an awesome group, The Buckinghams on June 20th, come check out the houses, every Saturday and Sunday during June from 1-4PM.